''Obtaining information often requires considerable ingenuity, but it is very useful and it is worth it. …
''How you gather, manage, and use information will determine whether you win or lose.

Bill Gates'

services / public intelligence
Public intelligence - obtaining news and information
from freely accessible sources (but at the same time
relatively reliable)

How to read press releases between the lines (impliedly)?

Two examples
Austrian wine export

“… The Austrian wine industry reached, in 2005,
a record for the export of bottled wine.
Compared to the preceding year there was an increase
of 35 % and the total quantity of exported bottled wine
was 37 Mil. Litres. …”

Raiffeisen Zeitung from 12th January 2006

When we come out of the 35 % of the year 2004, so the wine
export in 2005 (37 Mil. Litres) corresponds to the 135 %
and therefore we reckon the export in 2004 as 37 divided
by 1,35 which equals 27,4 Mil. Litres. So Austrian vintner
exported in 2004 about 27,4 Mil. Litres of bottled wine.

It’s definitely better to keep an eye on the competition
inconspicuously, i.e. without its knowing, and to observe
its natural behaviour. In nuclear physics, the Uncertainty
Principle by the German physicist Werner Heisenberg
(1901 - 1976) teaches us, among others, that the mere act
of attempting to observe and measure subatomic particles
with powerful microscopes changes their positions.
Measurement itself actually changes behaviour. The same
applies to the competition observation. When the competitor
discovers that it is being observed, it starts to behave
differently. This analogy in physics is quite accurate.
All important firms pursue their competitors – they monitor
communication media in order to find out what their
competitors are doing and what they plan for the future.
A huge quantity of information is acquired by people
who never get outside their office. These people use
computers and freely accessible sources such as press
(newspapers), internet or news from radio and television

American gasoline import
The American president George W. Bush in his State
of the Union Address from 23rd January 2007
(among others) said:
“… Let us build on the work we've done and reduce
gasoline usage in the United States by 20 percent in the
next 10 years. When we do that we will have cut our total
imports by the equivalent of three-quarters of all the oil
we now import from the Middle East. ...”

In order to calculate current imports from the Middle East,
we will proceed as follows: three quarters of x correspond
to 1/5 of the total, so that

If the United States wants to reduce their gasoline usage
by 20 percent in the next 10 years cutting their total imports
by the equivalent of three-quarters of all the oil they now import
from the Middle East it means that they now import from
the Middle East about 26,66 % (4/15) of their gasoline usage.
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